Profit First - Sooter Consulting

The Money Habit & Profit First #4: How long?

by Larissa Summers | Sep 25, 2026 | Profit First

How Long Before Profit First Changes Your Life? This question is the most difficult to answer for my Profit First clients: “When do I feel the difference?” For many business owners there is an overarching anxiety where their personal finances lag behind their business...

The Money Habit & Profit First #3: Profit IS Personal

by Larissa Summers | Aug 21, 2026 | Profit First

Profit Shouldn’t Pay for Your Life My favorite part of the Profit First system is the Profit Celebration. Every quarter, you get to enjoy the results of your hard work. But don’t take this article’s word for it: We have a video on this. In that video, I discuss a...

The Money Habit & Profit First #2: Owner’s Pay

by Larissa Summers | Jul 31, 2026 | Profit First

Profit First: Your Owner’s Pay Account isn’t an ATM. The mechanics of Profit First weren’t new when I started. I had been using the envelope system in my personal life for years during the 2008 financial crisis. If money was meant for groceries, it stayed...

The Money Habit & Profit First #1: Finding your Comfort Point

by Larissa Summers | Jul 3, 2026 | Profit First

In the Profit First world we have this generalized concept: Tie your revenue goals to your personal goals. Go into your personal books and calculate the cost of your lifestyle. That number becomes your revenue goal. This concept is useful for any business owner that...

From Growth to Autonomy

by Larissa Summers | Oct 24, 2025 | Profit First

From Growth to Autonomy: How to Build a Business That Grows Without You Earlier this month, we talked about what it takes to build a team that runs without you — the systems, the trust, and the mindset shift required to step out of daily operations. Now, as October...

Stop Overbuilding: Why a Smaller Financial Toolbox Grows Profit Faster

by Larissa Summers | Aug 8, 2025 | Profit First

Small Plate Theory: Building More With Less If you’ve ever run a job site, you know this feeling: You’re halfway through a project, and something’s off. Your gut says, “We need one more trip to Home Depot.” But what if you waited? What if you figured it out with...