Our Blog

If you're a business owner in a captive industry—think insurance agents, realtors, or immigration attorneys—you’ve likely faced the frustration of having limited control over your pricing. You’re not alone. At Sooter Consulting, we work with business owners just like...

Let’s be honest: most small business owners didn’t start their business because they love bookkeeping. And yet, messy books can quietly sabotage your ability to grow, plan, or even stay afloat. So, where do you start when your finances have been running on vibes and...

The Profit First System is designed to align with natural human behavior – we tend to spend what we see available. The purpose of separating funds into different bank accounts is to ensure that profit, owner’s pay and taxes are prioritized before expenses. For many...

So, you’ve read the book and started implementing Profit First. You’ve set up your bank accounts and decided on your allocation percentages. That’s a great start – but it’s only the beginning of the process. And you have a few tough choices to make, but Profit First...

You took the risk of starting your own insurance agency, envisioning a business that would support the lifestyle you wanted. But now, instead of financial security, you are feeling exhausted, frustrated and out of cash. Then, you heard about Profit First – a cash flow...

The Profit First cash flow management system is a powerful tool for ensuring financial stability and profitability. However, to be truly effective for insurance agencies, it requires adjustments to account for the unique financial structure, start-up costs and revenue...

Note from Donna… I developed the idea of a ScareLine after seeing a few too many clients drowning in insurmountable debt. My thoughts were: “How did you let it get this bad, wasn’t there a red light flashing in your head saying stop?” But, a few months ago I was told...

Well, folks, it’s time to celebrate! You’ve officially made it through your first three months of the 1% Challenge—an incredible milestone on your Profit First journey. Take a moment to give yourself a round of applause. Woohoo! ? We’re thrilled by the dedication and...

As we reflect on the lessons learned from the 1% Challenge and continue to adhere to the guidelines it sets for our businesses, it’s time to impart an essential insight: the 1% Challenge is just the beginning. While transitioning to this system undoubtedly presents...

Note From Donna... I wouldn't share the 1% Challenge with you without telling the story of how it changed my business. It's such a monumentally powerful system I knew immediately that I needed to become a certified Profit First professional. In 2014, I was introduced...

Welcome back. By now your 1% Challenge account should be looking pretty with how often you’ve been saving. And, if you’ve eliminated your low-hanging fruit expenses then you’re riding smoothly! Congratulations, that’s the 1% challenge. Except… nothing is quite that...

If you began the 1% Challenge two weeks ago, you might have started to feel some aches and pains. Transitioning to a Profit First system is no small feat. Most businesses operate at full throttle, albeit in an unsteady manner—spending whatever funds are available and...

Note From Larissa For Donna... Happy New Year's everyone. You may notice the new website layout! Let us know what you think in the comments below or by contacting us directly. We have a busy year of sharing Profit First with you, and are excited to see what you do...

Editor’s Note… Happy November folks, you may notice some changes happening with the Sooter Consulting website. This is because Sooter Consulting is going through a redesign! We are excited to introduce a new website to you all soon! In the meantime, today’s...