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Larissa Summers

Translating Profit First to your Law Firm

In the complex world of law, managing finances efficiently can often be a daunting task for attorneys. Whether running a solo practice or a small law firm, the unique financial challenges faced by lawyers demand a robust system. This is where the Profit First methodology, pioneered by Mike Michalowicz, can revolutionize financial management for attorneys. By implementing the core principles of Profit First, attorneys can not only enhance their profitability but also achieve financial stability and growth.


Defining Profit First


Profit First is a cash management system that flips the traditional accounting formula of Sales - Expenses = Profit to Sales - Profit = Expenses. This paradigm shift ensures that profit is prioritized, making financial health a central focus from the outset. The core principles of Profit First—use smaller plates, serve sequentially, remove temptation, and enforce a rhythm—are designed to align with human psychology and promote disciplined financial practices.



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Principle 1: Use Smaller Plates


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The idea behind using smaller plates is to allocate income into separate accounts designated for specific purposes, effectively reducing the amount of money available for unnecessary spending. For attorneys, this means creating separate bank accounts for operating expenses, taxes, owner’s pay, and profit.

By dividing income into these smaller plates, attorneys can gain a clear and immediate understanding of their financial status, ensuring that funds are available for crucial areas like taxes and personal compensation. This segregation helps in making more informed financial decisions and avoids the common pitfall of overspending from a single, undifferentiated account.



Principle 2: Serve Sequentially

Serving sequentially involves prioritizing the distribution of income. Profit First suggests that profits, owner’s pay, and taxes should be allocated before any other expenses. For attorneys, this principle ensures that they pay themselves first, reserve funds for taxes, and then use the remaining income for operating expenses.

This approach can be particularly beneficial for attorneys who often find themselves reinvesting all earnings back into their practice, sometimes at the expense of their personal financial well-being. By prioritizing profit and owner’s pay, attorneys can ensure their hard work translates into personal financial growth and stability.


Principle 3: Remove Temptation

Removing temptation is about creating barriers to prevent easy access to funds that should not be spent impulsively. This can be achieved by setting up separate accounts at different banks for profit and tax reserves, making it less convenient to access these funds for day-to-day operations.

For attorneys, the temptation to dip into these reserves for immediate, but non-essential, expenditures can be strong. By physically removing access to these funds, attorneys can protect their profit and tax reserves, ensuring that these critical areas are funded adequately.


Principle 4: Enforce a Rhythm

Enforcing a rhythm involves establishing a regular schedule for financial activities, such as allocating funds, reviewing accounts, and paying bills. For attorneys, this might mean setting specific dates each month for these activities, aligning with billing cycles or payroll dates.

This regular rhythm helps attorneys maintain consistency in their financial practices, reducing the likelihood of financial mismanagement. It also encourages ongoing engagement with their financial health, fostering a proactive approach to financial management rather than a reactive one.


Application for Attorneys

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Implementing the Profit First system can address several common financial challenges faced by attorneys. Here’s how:


  1. Cash Flow Management: By allocating funds into different accounts, attorneys can ensure that they have the cash flow needed to cover all expenses, including taxes and personal pay, without dipping into critical reserves.

  2. Budgeting and Expense Control: The smaller plates principle naturally enforces budgeting, as each account has a specific purpose and limit. This helps attorneys control expenses and avoid overspending.

  3. Financial Stability and Growth: Prioritizing profit and owner’s pay ensures that attorneys are compensated for their work and can invest in their personal financial growth. This also creates a buffer for future investments or unexpected expenses.

  4. Reduced Stress and Burnout: Knowing that profit and owner’s pay are prioritized can reduce financial stress and help prevent burnout. Attorneys can focus more on their practice, knowing their financial health is secure.



Consider the case of a small law firm that struggled with cash flow issues. By adopting the Profit First system, the firm created separate accounts for profit, owner’s pay, taxes, and operating expenses. Over time, the firm saw a significant improvement in financial stability. The attorneys were able to pay themselves regularly, cover their tax obligations without stress, and even reinvest some of the profits into marketing and client acquisition, leading to overall growth.


There you have it, the core principles of Profit First—use smaller plates, serve sequentially, remove temptation, and enforce a rhythm—offer a transformative approach to financial management for attorneys. By implementing this system, attorneys can achieve greater profitability, financial stability, and personal satisfaction. Embracing Profit First is not just about managing money; it's about creating a sustainable, successful law practice that thrives financially while allowing attorneys to focus on their passion for the law.


Folks, we have only one slot open for our Profit First coaching this quarter! If you have been considering taking the next step to significantly increasing your profitability consider reaching out to us below!



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